Techstars Startup Week & Artup Week Fort Collins 2018

Digital advertising ranges from static banner ads seen on most any social media or publication’s website, to minutes-long YouTube commercials on the latest Apple product to life hacks. Wherever your company is at in terms of using these mediums to market, it’s where the industry and audiences are headed. With all the things on a screen competing for a viewer’s attention, how does one create ads that ultimately direct viewers to click? Learn best practices to give the viewer a positive experience, and conversely avoid bad experiences they might attach to your company. Learn more about the relevance of this form of marketing, and how you can better work with a designer, creative team, or agency to create effective ads that stand out, tell the story and get the engagement.