Techstars Startup Week & Artup Week Fort Collins 2018

A vibrant community in Old Town Fort Collins where creative professionals grow and collaborate personally and professionally. http://www.thearticulateco.com/

You know that good visuals and writing can guide perceptions, overcome objections, and attract ideal customers to your brand, but do you have the tools to work through your branding process from beginning to end? Do you know what you should expect to get out of the experience? In this interactive talk we’ll demystify the branding process by breaking it down into simple, actionable steps. You’ll learn what you should do before you begin branding, and how your business values, customer service, and future vision are integral to creating a unique brand presence. We’ll uncover what it’s like to work with designers and writers (most don’t bite!), and how you can create a cohesive brand that propels your marketing efforts for years to come.

Learn about emerging trends and best practices that influence your digital presence. We will evaluate the effectiveness of new strategies and what old tactics no longer pack a punch. Find out what is the most cost-efficient recommendations are and take-aways that can immediately start impacting your business. We will examine subjects such as: · How to prepare for the impending voice search boom · Which social networks will rise and which will fall · The impact of micro-influencers

Digital advertising ranges from static banner ads seen on most any social media or publication’s website, to minutes-long YouTube commercials on the latest Apple product to life hacks. Wherever your company is at in terms of using these mediums to market, it’s where the industry and audiences are headed. With all the things on a screen competing for a viewer’s attention, how does one create ads that ultimately direct viewers to click? Learn best practices to give the viewer a positive experience, and conversely avoid bad experiences they might attach to your company. Learn more about the relevance of this form of marketing, and how you can better work with a designer, creative team, or agency to create effective ads that stand out, tell the story and get the engagement.

Bourbon and Cake, with Belgium Pretzels and Toppings

• Z Catering
• Feisty Spirits
• FoCo Dough
• Stella Bakery

You can thrive financially as a freelancer but you are probably not charging enough for your work. Learn tips and techniques for setting your prices.

Do you feel like the crypto industry is growing and changing at too fast to keep up? Are you confused about the direction of the industry with regulators stepping in, countries having varying acceptances and fly by night companies popping up left and right? Well, lucky you, we've got a rockin' panel of industry experts to fill you in on the happenings of the industry, let you know what to watch out for and give you an idea of where this industry is heading in the future.

We've assembled a panel packed to the brim with crypto knowledge from startups, investors, and industry insiders to give you the scoop on the happenings of the crypto world.

Join us for an opportunity to connect to area banks and other licensed capital providers. 

Area lenders will be on-hand and available to discuss their loan products and services, as well as technical assistance providers and other small business supporters. 

Difficulty

• Basic

What will I learn?

• Access to capital, funding resources 

What should I bring?

• Bring business cards

Prerequesites

• This session is designed to connect entrepreneurs, financial institutions and non-traditional funding sources together. 
• Entrepreneurs who are experiencing challenges accessing capital or who are not yet bankable as well as financial institutions with financing options will benefit most. 

For many entrepreneurs, obtaining capital is an important step on the path to future business success. Connections to Capital is an educational meet and greet event with local capital providers that will focus on how to access small business loans, equity investment, and alternative sources of capital for businesses. We'll have short "elevator pitches" to introduce capital resources and have open networking time to make valuable connections.